As Engadget recently asked in their excellent teardown of Arc’s AI search pivot, “Who makes money when AI reads the internet for us?” But let’s take a step even further here. Why even bother making new websites if no one’s going to see them? At least with the Web3 hype cycle, there were vague platitudes about ownership and financial freedom for content creators. To even entertain the idea of building AI-powered search engines means, in some sense, that you are comfortable with eventually being the reason those creators no longer exist. It is an undeniably apocalyptic project
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