“How can the entertainment industry attract new audiences?” An odd little article, this, that seems to describe where things are already going rather than offering new ideas. And it uses that terrible word “content.” This year I’ve seen audiences described as “content consumers,” which rather summons images of feeding troughs. I read a review of a film last night where it was described as “looking like content,” meaning it looked made for a streaming service rather than the cinema. A point is possibly approaching where the word “content” becomes a pejorative. It would be nice if the word, borrowed from the web to describe the material contained within HTML code, went away for a while.