morning computer meme rot

Alison Friend.

Memes thrive in a culture that’s endlessly accelerating – rotting and regenerating at the same time. This is also why the format rarely works for brands. Rather than relinquishing control, brands often end up producing content in meme-like costumes. Organic memes self-replicate and survive because people use them to express what hasn’t been said before. While brands chase the organic transmission real memes achieve, it’s often the anti-memetic campaign ideas – the ones that should resist spreading – that end up being shared the most. Anna Rose Kerr

See also ANTIMEMETICS, which I need to re-read.

In a particularly meta twist, the page for “brain rot” — let’s just go with Wikipedia’s definition, which is the “negative cognitive, emotional, and/or behavioral consequences” of consuming content that’s “trivial, simplistic, or low in quality” — has been defaced so much that it’s now protected against public edits until early next year.

And specifically what it’s been defaced with? Pure, unadulterated brain rot — like this edit, from back in February 2025, when the page was replaced with references to the brain rot mainstay Skibidi Toilet and Donald Trump, along with the phrase “Goofy ahh brainrot 💀” repeated 96 times in succession.

See also morning computer brain rot 2025

morning computer: some useful things first thing in the day.

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