The Sunsetting Of DC Vertigo
From this press release:
DC announced today that beginning in 2020, all of its publishing content will be organized and marketed under the DC brand, creating three age-specific labels – DC Kids, DC and DC Black Label – that would absorb all of its existing imprints and focus DC’s publishing content around characters and stories that evolve and mature along with the awareness and sensibilities of DC’s readers. As a result of this new labeling strategy, DC will sunset the Vertigo publishing imprint at the end of the year.
This is a saddening thing. I was never really a “Vertigo writer” – TRANSMETROPOLITAN was brought into Vertigo after the sunsetting of the DC Helix line it was actually created for and published by, and I only did a handful of issues of HELLBLAZER before I had to leave, I never really “fit” there the way Garth and Grant and everyone else did, never for a moment felt like I was in that club – but I’ve always believed that DC Vertigo was central to the health of the American medium. Its creation made the medium a better place, and its sunset will make the medium poorer. Companies like Vault Comics have stepped into the breach, to be sure — their line is very much an early-Vertigo ideal. But: a giant media company putting relatively serious resources into serious work that the company would not own but simply believed should be published? That was a major statement about original creator-owned cross-genre/non-genre narrative art and its importance. Something of importance sailed away at sunset tonight, and I suspect we may not see it again. Good night, you crooked old house of mystery and secrets. I’ll miss you.