Viral WitchTok

The resurgence of interest in witchcraft coincides with periods of social and political instability, as anti-progressive movements gained traction after years of strong progressive sentiment. In this context, marginalised groups turned to esoteric practices not as reactionary escapism but as tools for self-preservation and empowerment. Viral WitchTok content often emphasises spells for protection, manifestation and enlightenment.

I’m not sure “viral WitchTok” was a phrase I ever needed to see, but apparently that’s where we are. Or where we’ve been, actually. I noted otherwise intelligent, educated and alert persons talking way too much about astrology in the 2010s. Maybe there’s a conversation to be had about the retreat from the real that started pre-pandemic.