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The Last Days Of Social Media

The Last Days Of Social Media

“While content proliferates, engagement is evaporating. Average interaction rates across major platforms are declining fast: Facebook and X posts now scrape an average 0.15% engagement, while Instagram has dropped 24% year-on-year. Even TikTok has begun to plateau. People aren’t connecting or conversing on social media like they used to; they’re just wading through slop, that is, low-effort, low-quality content produced at scale, often with AI, for engagement.”

September 17, 2025 at 04:39PM

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17sep25

Absolutely filthy out there today, and the cat made it clear that he blames me.

OPERATIONS: Had a delivery date on a thing pushed back by a week, which helps. Today will mostly be lost to helping herself prep for her holiday departure tomorrow. I have a project in the pipe that seems to be stuck, a project opportunity that seems to be arising, and I still haven’t started the newsletter….
STATUS: 8hrs 41m sleep, with the aid of a couple of big painkillers, because I really needed to catch up on sleep. Email and messaging are on.
READING: CHOKEPOINTS, Edward Fishman (UK) (US+)
LISTENING: Night Tracks (which I always catch up with in the morning on BBC Sounds

MISSION CONTROL: I can be contacted via the Cheng Caplan Company or Inkwell Management. Link in masthead to join my free newsletter.

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“The smell of something worse than death”: I tried the Internet’s most divisive cologne

“The smell of something worse than death”: I tried the Internet’s most divisive cologne

““This fragrance has severely degraded my life and it will take a few weeks to recover,” writes fragrance reviewer @aksf789 of Amouage’s Opus XIII Silver Oud. “Certainly the worst fragrance I have ever smelled and likely the worst smell in general I have ever experienced. The perfumer belongs in federal prison for life after creating this atrocity to the human race. This is the smell of something worse than death.”

September 16, 2025 at 11:38PM

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NINE BELLS risto

When I was a kid, I owned the Usborne Book Of The Future, which, among other predictions, claimed we’d all use devices that might be nicknamed “ristos.”

Today I used my Apple Watch to have a short phone call, look out the front door while I was in the back garden, take a photo, check email, check my heart rate, receive newsflashes, look at the weather forecast, check the local tide table, take an ECG and a blood oxygen reading and confirm sundown tonight is at 708pm.

We are not living in the best of all possible futures. But I’m kind of fascinated by my Apple Watch again, having only recently started digging down into all the things it can now do sort-of properly, An internet terminal on your wrist that can do a one-minute breathing exercise with you to get you down to your resting heart rate isn’t bad. If I slip one AirPod in, the watch can stream music I’ve previously bought from Apple Music into it, and I’ve just found out I can load Downcast on to it.

My phone – and I realise this is mildly absurd – is a constant slight disappointment to me. But I’m from the generation that thought we’d have the world on our wrist.

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telemetry 16sep25

New Music Show:

Tom Service presents a live set from the Polish sound artist and composer Anna Zaradny, recorded at at this year’s Eavesdropping festival at Cafe Oto in London. We’ll also hear the London Sinfonietta with a modern classic by Salvatore Sciarrino, his ghostly, shimmering …da una Divertimento, from 1970; and GBSR Duo perform Tim Parkinson’s Project 9000 for piano, percussion and backing track, described by the composer as “a sunset that’s been photographed, laminated and pinned on the wall of a disused office”.

Cult Pens sent out an email to tell everyone it’s 100 days to Xmas and I almost unsubscribed.

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TODAY:

OPERATIONS: I have a script on deck that simply refuses to be written, I have a week left to generate a piece of consulting work, and I just got the commencement payment for a short-ish story I haven’t started writing yet.
STATUS: a little over six hours sleep due to Minnie cat picking a fight with Bowie cat in the bed at fuck o’clock in the morning. Inbox 70, all quiet. I haven’t even looked at my RSS reader in a few days.
READING: CHOKEPOINTS, Edward Fishman (UK) (US+)
LISTENING: right now, Night Tracks

THINKING ABOUT: Hunter Thompson’s suicide note

MISSION CONTROL: I can be contacted via the Cheng Caplan Company or Inkwell Management. Link in masthead to join my free newsletter.

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accessions 15sep25

Kindle books on sale:

AUTOCRACY INC, Anne Applebaum (UK) (US+) fits nicely into some of my recent reading.

I read a book about Libertaila decades ago, so this, PIRATE ENLIGHTENMENT, caught my eye. (UK) (US+)

I don’t normally buy how-to books about writing these days, and I’ve never been an especial admirer of Delany beyond his short story “Aye, And Gomorrah” – except that that is one of the best short stories in the SF canon, and I read a long interview with him, I think in the Charles Platt book? Which would be where I got the concept of the novum. So, for 99p or whatever it was, I’m going to give ABOUT WRITING (UK) (US+) a go.

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15sep25

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telemetry 14sep25

Been buried in work all day. I let iTunes dig down into the bottom of my music folders and so I rediscovered this, which has been on repeat this afternoon:

That bit at 2.30 ish when her voice rises and the big drums roll.

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13sep25

First proper autumn day of the year, cold and rainy.

STATUS: sleepy
READING:CHOKEPOINTS, Edward Fishman (UK) (US+)
LISTENING: Late Junction

MISSION CONTROL: I can be contacted via the Cheng Caplan Company or Inkwell Management. Link in masthead to join my free newsletter.

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