The world of psychological warfare of which SCL was a part has been around for as long as humans have waged war. In the sixth century bc, Persians of the Achaemenid, knowing that Egyptians worshipped the cat god Bastet, drew images of cats on their shields so the Egyptians would be reluctant to take aim at them. Ivan the Terrible cowed the masses into submission by setting up giant frying pans on Red Square and roasting his enemies alive.
Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World, Christopher Wylie (UK) (US)