When designer and technologist Matt Jones joined the similarly skilled Jack Schulze and Matt Webb in their company, they resolved to change the company’s name to reflect this new partnership, and asked me if I had any ideas for a name. I suggested the British Experimental Rocket Group, which would shorten to BERG.
I still have a white lab coat embroidered with the BERG logo and my surname. They only made two of the personalised white coats. William Gibson has the other one.
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